Friday 8 January 2021Meet the Duynie Team - Olivia
To make sure everything at Duynie runs smoothly, we’ve got colleagues all over the country working hard at all sorts of jobs. Olivia Sparks is a member of the sales and marketing team – let’s hear what she has to say about working at Duynie.
Let’s begin with a bit of background – where did you start out?
‘I graduated from the Royal Agricultural University in 2016 with a degree in agriculture. My career started working for an organic meat company as Sales and Marketing Officer. One of my responsibilities was monitoring the traceability of the farm’s livestock. After three years, I left to start at Duynie.’
In a nutshell, what’s your job at Duynie?
‘I joined Duynie in July 2019 as Area Sales Manager and UK Marketing Manager. Initially, my sales region ran all the way from Cornwall to Kent, but now the marketing side has increased I focus on Devon and Cornwall.’
Where’s the office?
‘I’m based at home, on Exmoor – which is handy for getting out and about to meet customers.’
What do you actually do every day?
‘Because I have two roles in one, I enjoy a lot of variety. Marketing can help achieve sales and knowing what’s happening in the sales department can help direct marketing, so the two halves of my job are closely intertwined.
Sales tasks include everything from booking customer orders with the sales desk and organising pricing to answering questions about products, advising customers on their choices and working with them to achieve their feed goals.
When I’m wearing my marketing hat, I look after social media, maintain the website and organise online article topics and case studies. You might find me working with photographers, magazines and suppliers or attending events – to inform farmers and the industry about Duynie and what it stands for.’
What are the best bits of your job?
‘I really enjoy the variety my role offers. One day I might be collaborating with a Duynie colleague based overseas, the next day I could be on-farm, checking out the livestock and working with a farmer to achieve the perfect ration.
Seeing the business grow in response to marketing initiatives is pleasing. And as I work with so many different people, there’s always something new to learn from them.’
If you had to choose a favourite task, what would it be?
‘I have a couple of favourites… First, working on Duynie’s online presence – preparing articles and case studies for the website, as well as running our social media accounts. Second, getting involved with the creative side of marketing by working with our design team on flyers and other materials.’
What path led you to your current role?
‘I’ve always had an interest in agriculture, having studied it at university. And my family has been involved in the animal feed industry and farming for generations. Marketing came to me a bit unexpectedly. But once I’d found it, I realised how much I enjoyed it. It’s great to be able to bring both of these elements together in one job.’
Time to show off a bit – what achievements at Duynie are you most proud of?
‘I helped to create our recent promotional video featuring cooked chips for Duynie Russia. I also developed flyers for our new products and helped with the transition to our secondary website.’
Any exciting new projects you can tell us about?
‘I’m just starting to get involved in the development of our third and final website as a project coordinator, which I’m very excited about. It’s a great opportunity to increase my knowledge, gain new skills and work on a project I’m personally interested in.’
When you’re not at your desk, what do you enjoy doing?
‘Living on Exmoor, I like to get outdoors and enjoy the countryside as much as possible. That might mean riding and eventing, walking with my dogs or going shooting.’